Small business managers often work very closely with business owners to monitor day-to-day business activities, assist with marketing the business and to hire, motivate and manage staff. Effective small business managers are equipped with the knowledge, skills and abilities necessary to drive a business to success and profit with minimal resources and under the direction of the owner. In many instances, the owner of a small business is also the manager.
Individuals with careers in small business management must be committed to the mission, visions and goals of the small business where they’re employed. A part of that commitment involves developing an understanding of the industry by attending trade shows and other industry events, reading related magazines, blogs and books, as well as speaking with the business owner often to determine his needs and desires for the business and its growth.
Both written and verbal communication skills are essential to a career in small business management. Small business managers are decision-makers and risk-takers who understand the importance of planning and developing strategies that will increase the profitability of the small businesses they manage. With such a high level of responsibility, small business managers must possess excellent organizational skills. Individuals who have small business management careers are analytical problem solvers and creative-thinkers.
Small business managers work to support staff members by informing them of company goals, policies and procedures. They motivate employees by having an open loop of communication, developing incentive programs and developing team-building activities to keep company morale high. Since small businesses typically have a small number of employees, small business managers create a family environment so that each employee feels like a valuable member of the company. They work to coach employees so that they can take positions of leadership within the small business.
With a small staff and a long list of things to do, individuals who take careers in small business management must be able to manage their time wisely and help fellow colleagues do the same. They do everything from prioritizing tasks to staying on target during meeting and keeping a timely schedule for product launches and events.
Taking a career in small business management is similar to taking a sales position. You must constantly promote the business to customers and potential vendors and business associates. From attending networking events to sponsoring local community events, small business managers are the voice for their businesses they represent. Through networking events, they generate new leads for their business.