By Carina Stathis For Daily Mail Australia
10:47 03 Oct 2020, updated 10:47 03 Oct 2020
- Karla Roccuzzo launched her beauty brand With Karla on September 24
- The brand sells two scented sprays and a base towel to clean makeup brushes
- Karla said she was surprised how many people don’t clean their makeup tools
- Cleaning brushes is essential to minimise breakouts and extend the brush life
- The products clean any type of makeup brush in one minute or less
- The $56.95 bundle packages sold out in less than 72 hours after launching
A 27-year-old Australian makeup artist with nine years of industry experience has launched a beauty business selling two scented sprays and a base towel to clean makeup brushes in one minute or less.
Karla Roccuzzo, from Melbourne, launched her brand With Karla last week on Thursday September 24 and the $56.95 bundle package containing both products sold out in less than 72 hours.
The business aims to educate customers on why cleaning makeup brushes is essential to minimise breakouts and avoid damaging the skin, while providing the perfect solution.
‘Bacteria thrives off living in residue from old creams and liquids like foundation – so cleaning your brushes after every use is so important to make sure the skin isn’t damaged,’ Karla told FEMAIL.
To use the products, customers simply spray the perfume-like Brush Defence over the brush and rub onto the Base Towel for one minute to remove all traces of old makeup and kill 99.9 per cent of bacteria.
This new way to clean makeup brushes is the first of its kind in Australia and Karla said selling out in such a short amount of time was ‘crazy’ and ‘surreal’.
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Karla has always had a passion for makeup and beauty, and the business idea originally sparked five years ago in 2015 when she was working in retail makeup.
‘I couldn’t quite work out why brush cleaning was always pushed to the side and not spoken about, so I began formulating my own products,’ she said.
‘I started to add oils into the formula because I thought scents like lavender would be quite calming and also soften the brush heads.
‘Because I was using the formula every day, I’ve been able to keep my brushes for nine years,’ she said.
Karla said a single makeup brush should last a minimum of five years, but she’s previously worked with clients who were buying makeup brushes every few months and always experienced breakouts.
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It wasn’t until mid-2019 that Karla started officially designing the With Karla products and brand.
‘I wanted to take my time with how the products worked, looked and smelt,’ she said.
The $37.95 Brush Defence 100mL bottle is made from glass and is the perfect shape and size that fits comfortably in the hand.
There are two scents available, lavender and strawberries and cream, but both do the same job.
The products are made with oil to not only provide a lovely scent but to also soften the brush head and maintain its condition.
Compared to washing the brushes with shampoo or soap, which can damage the brush and take longer for it to dry, the Brush Defence spray works instantly.
The reusable Base Towel with Benefits is priced at $19.95 and is made with delicate fibres to provide a thorough clean.
WHY CLEANING YOUR MAKEUP BRUSHES IS SO IMPORTANT
Bacteria growth – bacteria can grow inside the brushes if residue from makeup and foundation remains on the brushes for long periods of time
Spotty application – using a dirty makeup brush can create an uneven or spotty application on the skin
Damages brushes – build-up on your makeup brushes can cause the fibres to break and the bristles to weaken, making it even harder to apply your makeup properly
Skin irritation – the eventual damage caused to your brushes can start to harden the bristles and change their form, which can cause skin irritation
Breakouts and clogged pores – dirty makeup tools introduce bacteria into your products and onto the skin, which can cause breakouts to occur
Infection – in addition to breakout-causing germs, your brushes can pick up some dangerous bacteria like E.coli as well as various fungi
Wasted money – if the brushes aren’t cared for properly, this means the user will need to spend more money buying new brushes more frequently
Makeup brushes should be cleaned after every use or at least once a week
Karla said more than anything she primarily wants to help educate others on how to clean makeup brushes and why this is should be an essential step in your makeup routine.
‘The products aim to protect your skin health, extend the life of your brushes and save you money on expensive skincare products to minimise breakouts,’ she said.
‘It’s also ideal for those who don’t know how to clean makeup brushes properly or have never cleaned the brushes before.’
Customers who have already purchased both products have praised the brand on social media and sent Karla before and after images of their makeup brushes.
‘I’m so in love with this product! Tell me will you restock? I want to gift it for Xmas to all my besties,’ one woman said.
When asked what other beauty tips she would recommend to customers, Karla said to always focus on skincare when experiencing breakouts and consider how you’re cleaning your makeup brushes.
‘Taking care of your skin is the most important part because your makeup is only going to look as good as your skin feels,’ she said.
‘It’s not about covering up the problem if pimples or acne occur, but instead getting to the source of it.’
Karla said the makeup tools will perform better if they are clean and if the skin is free from clogged pores and breakouts.
Customers can purchase the With Karla beauty products from the business website and the bundle packages will be restocked.