When Covid-19 hit, Goodrich Coffee & Tea was forced to close our cafe’s doors and we turned to a model that relied solely on drive-thru and delivery sales. Initially, this shift cut our sales by 50% – a critical cut to the profit we needed to keep running.
Times remain tough, but we are thankful to still have our doors open today, and we credit this to members of the Clarence community who have shown up, in their cars and online, to support us through these times.
We tapped into digital resources, specifically social media, which helped promote our business. And our cafe began using the “Support Small Business” stickers on Instagram to encourage our customers to keep supporting local restaurants, shops and businesses.
We are inspired by the ways the Clarence community has shown up for others throughout the pandemic. Truly it is why we are still standing today.
Goodrich was thrilled to partner with Of The Sea and 15 local coffee shops in the spring to take part in organizing “Fueling the Frontlines Buffalo,” a social media campaign that raised thousands of dollars over Facebook and Instagram to provide free coffee for frontline workers. On the first day of the campaign we were able to raise $5,000 toward the cause.
While the community has surrounded us with support, tens of thousands of restaurants and small businesses across New York have been forced to face these harsh economic challenges and navigate an environment where regulations are quickly changing. We have to constantly adapt new business models.