Verdant is not your typical accounting firm.
From the services it provides to the office atmosphere, the company bucks industry stereotypes in more ways than one, according to Brian Goracke, Verdant’s president.
“I really do feel that we’re different,” he said. “I guess everybody thinks of the typical, boring accounting firm … we are completely the opposite of that.”
In the decades since Verdant’s founding, the company has retained its “family feel,” which is the heart of its culture.
“We really are family,” Goracke said. “We take care of each other, whether it’s business or personal. Everyone has each other’s backs.”
That bond between team members creates a business-world domino effect where employees feel comfortable communicating with each other and with clients, which leads to strong customer service.
“I truly think clients are happy to see their accountant because they’re friends,” Goracke said.
Like any healthy family, there is a strong amount of trust between Verdant’s leadership and employees.
“We empower the staff. It’s not about micromanaging — it’s letting them lead,” Goracke said.
Though Verdant has operated for nearly 70 years, much of the growth has happened in the past 10 years. During that time the company went from eight to 33 employees. It also expanded its services to other areas of business such as insurance and marketing, among others.
Goracke attributes Verdant’s growth to its clients.