YouTube’s Head Of Live Music On Landing Bonnaroo & The Platform’s Evolving Streaming Strategy

YouTube will be the exclusive home of Bonnaroo 2020, a three-day virtual live broadcast September 24-26 that will comprise 80% new performances and 13 archival shows from the farm including the Beastie Boys’ historic final concert in 2009 and sets from Dave Matthews & Friends, Metallica, the White Stripes, Jason Isbell and James Brown.

Landing “Virtual ROO-ALITY” is another feather in the cap of the platform, which thus far has served as the virtual venue for Lollapalooza, the Roots Picnic, the Montreux Jazz Fest and a weekly BottleRock series since it kicked off the Covid-derailed festival season in April with the documentary “Coachella: 20 Years in the Desert.”

Festivals are big business in the $26 billion global live events industry, and hosting their live-stream incarnations has become a core

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