Facebook is increasing its focus on the small business community, launching a new interface called “Business Suite” on Thursday which is targeted at small businesses that have struggled throughout the Covid-19 pandemic.
The platform is available exclusively to small businesses at launch, according to a release from the social media and advertising giant, but it will expand offerings to larger businesses next year.
“This is a long-term investment to make this the main interface for businesses of all sizes who use Facebook, Messenger, Instagram and WhatsApp,” said Facebook COO Sheryl Sandberg in a statement announcing the new platform.
The focus on the small business community comes as Facebook has faced a number of challenges. On Tuesday, a group of celebrities including Kim Kardashian West, Katy Perry, Michael B. Jordan and Ashton Kutcher, participated in a 24-hour Instagram “freeze” as part of the Stop Hate For Profit movement to protest what