Tag: Wickes

How Toolstation and Wickes shifted their business online fast as Covid-19 hit

Online grew fast at Travis Perkins businesses Toolstation and Wickes in a first half that was dominated by the Covid-19 pandemic. Some 90% Toolstation transactions took place online for branch collection or site delivery, while Wickes’ online sales grew by 115% and its click and collect deliveries by more than 1,000%.

The shift to digital required an agile response. Toolstation branches closed and reopened at click and collect fulfilment centres, while its website was rebuilt within days in order to handle the significant increase in sales. That was followed by a replatforming of the business’ IT infrastructure. Toolstation says its multichannel capabilities also helped its European business grow quickly after lockdown, with sales up in the Netherlands and Belgium (+56% LFL) and France (+61% LFL).

 

Wickes stores became click and collect fulfilment centres before reopening to customers in late May. Online sales were strong as shoppers bought painting, decorating and

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How Toolstation and Wickes shifted their business online fast as Covid-19 hit – Strategy and Innovation

Online grew fast at Travis Perkins businesses Toolstation and Wickes in a first half that was dominated by the Covid-19 pandemic. Some 90% Toolstation transactions took place online for branch collection or site delivery, while Wickes’ online sales grew by 115% and its click and collect deliveries by more than 1,000%.

The shift to digital required an agile response. Toolstation branches closed and reopened at click and collect fulfilment centres, while its website was rebuilt within days in order to handle the significant increase in sales. That was followed by a replatforming of the business’ IT infrastructure. Toolstation says its multichannel capabilities also helped its European business grow quickly after lockdown, with sales up in the Netherlands and Belgium (+56% LFL) and France (+61% LFL).

 

Wickes stores became click and collect fulfilment centres before reopening to customers in late May. Online sales were strong as shoppers bought painting, decorating and

Read More