Wedding dress designer turns an industry in free-fall into an opportunity to give back during COVID-19
For Adrienn Braun, early March was a rude awakening.
“Brides just started calling me and said, ‘Hey, we canceled the wedding,’” the bridal fashion designer says. “It was one call, two calls, three calls.”
Her business, Adrienn Braun Bridal and Fashion Studio, based in Hoboken, New Jersey, was badly impacted. Balances were not paid in full, consultations got canceled, and brides began asking for less elaborate dresses for smaller-scale, backyard weddings. Many of her plans to custom-design dresses turned into alterations – a fraction of the price she earns to design from scratch.
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