Tag: Ways

Is Your Social Media Content Attracting Leads? 4 Ways to Bolster Your Strategy

You may think your followers want one type of content when really they want another. 

Free Book Preview Ultimate Guide to Social Media Marketing

This book takes readers through a 360-degree perspective of social media marketing in businesses.


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Digital marketers often identify social media as one of the best forms of content marketing, but it can often feel like we’re just going through the motions. If the social media content isn’t attracting leads, what good is it? It’s likely you just need a quick boost in strategy to make sure your content is appealing to your target audience and getting inbound requests and messages. 

In fact, 90 percent of social media users have used the platform to communicate directly with a business before. So if none of your customers or followers are reaching out to you,

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3 Ways Covid-19 Changed the Way We Run Our Business for the Better

Over the past six months, the formal definition of what it means to “ build a business” in the world has changed considerably. 

For example, it’s no longer “unconventional” to have a large chunk of your workforce (if not your entire workforce) be  remote. It’s completely acceptable to substitute video calls for in-person meetings. And it’s also acceptable to show up to these video calls wearing non-formal attire. Companies that had previously employed hundreds, thousands, or even tens of thousands of employees are realizing they can operate much more efficiently with a leaner team. And entrepreneurs who had been questioning whether or not they needed to invest in more technologies have gotten their answer loud and clear: Yes, the future is here.

Covid-19 has given all types of entrepreneurs the opportunity to rethink who they are and how they run their businesses.

For us, the past six months have been

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4 Ways SEO Will Help Your Business Stay Afloat During the Pandemic

Still unsure about whether to invest more of your marketing efforts in SEO during the Covid-19 pandemic?





© Colin Anderson Productions | Getty Images


Want to know why some brands have been increasing, instead of cutting, their SEO budgets amid all this uncertainty?

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Let’s take a look at how the unique strengths of search engine marketing (SEM) have helped a few discerning businesses stay afloat while others have faced extinction. As you’ll see, SEM isn’t going anywhere — in fact, it’ll be particularly essential to businesses well after the pandemic ends.

The impact of Covid-19 on marketing spend

First, let’s take a look at what exactly happened to the world of marketing as the Covid-19 pandemic shut down entire countries worldwide.

Related: Want to Rank Higher on Google? Learn SEO Strategies From an Expert.

The panic surrounding the novel coronavirus early this year caused many businesses around the

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Four Ways Businesses Can Go Virtual (Beyond The Usual Video Call)

Terry Powell is the Visionary Founder of The Entrepreneur’s Source®, North America’s leading alternative career coaching franchise.

Sometimes it can seem like our lives are all one big Zoom meeting in 2020. But for the business owner looking to connect with a client or customer safely and from a healthy distance, I can tell you from experience that you do have other options than using a web-based video conferencing platform to host a one-on-one meeting.

Now, there’s nothing wrong with connecting one-on-one through Zoom, Skype or whatever your software platform preference is. In fact, I highly recommend that and am involved in meetings like that all the time. But there are other ways we can all interact virtually. It doesn’t have to be one-on-one. There’s really no limit to what you can do virtually.

Virtual Workshops

These tend to be smaller gatherings where people can meet from anywhere

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Hiring Is One of Your Biggest Business Decisions. Here Are Five Ways to Do It Better



Hiring Is One of Your Biggest Business Decisions. Here Are Five Ways to Do It Better


© Getty Images
Hiring Is One of Your Biggest Business Decisions. Here Are Five Ways to Do It Better

Hiring has a huge impact on your business. Here are five ways to make sure you’re making the right decisions and bringing in the best people possible.

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As a strategic coach, I spend the bulk of my time with CEOs and leadership teams of high-growth companies, helping them set strategic goals and driving accountability on execution. Again and again, I see these companies struggle with finding the right people and effectively onboarding them.

Getting hiring wrong can be a nightmare. Lost time, energy, and money are all immediate and obvious. But less visible is the frustration and hit to team morale that a mis-hire can lead to. Over time, this can cause a business to develop a bad reputation in the market and hinder its ability to grow.

There

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10 Ways Service-Based Businesses Can Generate Positive Word-Of-Mouth With Digital Marketing

Word-of-mouth marketing is one of the best ways to achieve organic growth for your business. Having people advocate for your services can help you attract new customers and increase loyalty among your existing customer base.

However, it isn’t always easy to generate referrals naturally, especially as a service provider. That’s why we asked 10 members of Young Entrepreneur Council how a service-based business can use digital marketing to drive more positive word-of-mouth. Their recommendations are below.

1. Offer An Incentive

One way I like to generate word-of-mouth is to use a “refer a friend, get a free gift” strategy. I use a unique hashtag on our social media, which helps spread the word about our company quickly and to our relevant audiences. I also showcase user-generated content on our company

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3 Easy Ways To Brag Better And Master Self-Promotion

Do you remember that kid in high school? You know, the one who could always BS an answer to any question with confidence when he was called on, even though you knew he wasn’t up all night studying like you were? Or have you ever sat in a meeting, watching someone talk and talk, and thinking, “This person is full of hot air”—only to see them rise to the top of the company leadership team? How about watching someone on Instagram brag about their bestselling book, where they conveniently leave out that it was in the micro-est of micro categories on Amazon—and yet, they secure a big speaking gig and are touted as a “nationwide bestseller”? I, like many people, have learned the hard way that the people who

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4 Ways Entrepreneurs Can Use Podcasts for Business Growth

Podcasts are exploding as a digital medium, with over 100 million Americans listening to at least one podcast every month. Currently, there are over 1,000,000 active podcasts covering current events, music, sports, politics, business, investing, real estate, and more. As podcasting becomes more popular, entrepreneurs and professionals are looking to use podcasts for business growth.

According to Magellan AI, 10 advertisers spent more than $1 million on podcast advertising in July 2020 alone. This spending will continue to grow. That is one of the reasons Spotify signed exclusive deals with Kim Kardashian West, Michelle Obama, and Joe Rogan, reportedly paying $100 million for exclusive rights to The Joe Rogan Experience. Podcasts can serve as entertainment, but the real benefit comes through the education and insights of more complex topics. 

How to Use Podcasts for Business Growth

When I launched the Target Market Insights: Multifamily + Marketing Podcast

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Some of the Many Ways Making the Wrong Hire Can Hurt Your Business

As a business coach for high-growth companies, I work with organizations that are often starving for talent and under a lot of pressure to grow quickly and make hires fast. However, without truly understanding the costs of making a bad hire, many companies fail to ask the right questions or take the right precautions in their recruiting and interviewing processes.

Here are a few of the considerations you need to keep in mind when designing your strategy and process for making new hires. Putting in steps to assess and evaluate these risks will serve you well to make sure you’re making the right people decisions as you grow.

1. Wasted investment in hiring

The first obvious consideration is the time, energy, and money you put into hiring. If you’re using a search firm you could be spending upwards of thirty percent of a first-year’s total compensation to make a key

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9 Smart Ways to Recession-Proof Your Business (Fast)


If the COVID-19 pandemic has taught us anything, it’s that a devastating economic recession can happen at any time. Does your business have what it takes to weather the storm? Are you recession-proof?

This is the question I had to ask myself throughout recent months. I’m the Managing Director of Bubblegum Casting, the longest-running talent agency in Australia specializing in babies, children and teen talent in Australia. My business works with some of Australia’s biggest brands, media properties and agencies.


Despite our reputation, I found that I needed to take many steps to adjust to the pandemic’s recession. Not only has Bubblegum Casting continued to press on, but we’re stronger today than we were before COVID-19. Here’s how you can follow in our footsteps.



How to Recession-Proof

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