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When the first public Web page was launched on August 6, 1991 by Berners-Lee, no one ever thought that the Internet would be considered as a fundamental right in some countries. The reason is quite obvious, now we eat, live and breathe the Internet. When it comes to business, back then the idea of using the Internet to scale their businesses was yet to be sown. However, now most of the businesses are relying on the Internet to stay afloat and serve customers.
While it is true that the Internet has jumpstarted multiple businesses, lack of demand forecasting, disarrayed supply-chain management and poor business planning solutions have resulted in manufacturers losing their grip over the market in this age of cut-throat competition.
Understanding the importance of integrated business planning and the dire need of