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Achieving success at anything in life has often been associated with the mindset of survival of the fittest. While that notion holds some merit, former LSU business professor Leon C. Megginson wrote in 1963, “It’s not the strongest nor most intelligent of the species that survive. It’s the ones who are most adaptable to change.” If there was ever a quote best suited for navigating today’s landscape, this is it.
For years, the need for relatable content has been on an upward trajectory as consumers are much savvier — and warier — of sponsored content. Having been a powerful marketing tool for quite some time, influencers are gaining more traction during the age of Covid simply because they can create a sense