Frequently, flyers know Scott Keyes on a first-name basis.
The founder of Scott’s Cheap Flights, a newsletter that fulfills the very promise of its name, Keyes considers himself a “friend who happens to be a flight expert” to an audience of nearly 2 million, helping users save on international flights.
But, in the midst of a pandemic that’s essentially halted all international travel, Keyes hasn’t yet had to cut his brand’s capacity, and his audience, for the most part, is still there.
“It’s been a challenging time for everybody,” said Keyes, who declined to provide specific figures. “There’s a magnitude less [unsubscribers] than what I would have expected. The bottom never fell out for us.”
The company, which has grown to 36 employees, has avoided layoffs. The newsletter is still sending an almost daily notification to its customers—the amount of notifications varies depending on a user’s nearest airport—although the brand