Business leaders who have gone through times of intense change and turmoil before already know that having a strong, guiding North Star is necessary to survive and, ultimately, thrive. Through pivots, customer and employee communications and considerations, and tough calls on the bottom line, companies with a clear mission and purpose as that guiding force have proven to be more resilient through downturns and crises.
Certified B Corporations are companies that have a verified positive impact on people and the planet. Many B Corps, which are held accountable by the nonprofit B Lab, have been exemplars of how to address crises with stakeholder considerations beyond their shareholders. For North Carolina-based B Corp TS Designs, the pandemic has provided what CEO and president Eric Henry calls “a second time at bat at building domestic, transparent, equitable supply chains.”