Raleigh, N.C. — Like so many businesses in downtown Raleigh, the Zen Succulent had to close its doors to consider all that’s going on in 2020.
On Friday, Adela Li, the lead shopkeep, welcomed customers into The Zen Succulent for the first time in months.
“It was COVID,” she said. “That was originally the reason why we closed our shops.”
She said they took a week or two to think about what to do next, and how they should move forward.
Then, the two-year old Raleigh location was also damaged during downtown protests.
“It’s like one of those mad scrambles of like, well, now you have to reevaluate how you run everything and like how you communicate to people,” she said.
The store turned to its online presence to help save the store.
At first, their e-commerce website traffic was very low.
“We had been