A good rule of thumb for the 21st-century music business: Never count Taylor Swift out.
This week, Swift returns to No. 1 on the Billboard album chart with “Folklore,” her surprise quarantine LP, claiming its seventh nonconsecutive week at the top. No other title has collected this many No. 1 weeks since Drake’s “Views,” which had a total of 13 four years ago. In her career, Swift has held the chart’s perch 47 times — beating out Whitney Houston’s 46 for a new record among female artists, according to Billboard.
Now in its ninth week out, “Folklore” had the equivalent of 87,000 sales in the United States, nearly double its haul from the week before, according to Nielsen Music. The album’s 40 million streams were down slightly from its 41 million the previous week, when Swift landed at No. 4. What propelled “Folklore” back to the top was its sales