(Reuters) – Crowdsourced business review website Yelp
on Tuesday launched a tag for businesses to mark themselves as “Latinx-owned” in a move designed to support Latino businesses hit hard by the pandemic, the company said.
People using the Yelp site will be able to search for businesses via the tag to channel spending towards the Latino community.
“Latinx” is a gender-neutral term to describe people of Latino or Hispanic origin.
Yelp introduced a similar feature for Black-owned businesses in June after the death of George Floyd prompted a upsurge of consumer interest in supporting the Black community.
“During COVID-19, Latino business owners were disproportionately left out of the economic stimulus effort, and have been struggling,” Henry Muñoz III, head of community organisation Momento Latino, which is partnering with Yelp to introduce the tag, said.
Latinos opened businesses at a faster rate than any other ethnic group in the past decade,