Since May, the Black Lives Matter protests have sparked national discussions on racial justice and caused people across the U.S. to become more aware of the importance of supporting Black-owned businesses.
A recent report from Yelp showed that from May 25 to July 10, there was a 7,043% increase in searches for Black-owned businesses on its platform when compared to the same time period last year—from approximately 35,000 to more than 2,500,000.
How has interest in Black-owned businesses fared since July? A look at Google Trends, which tracks the interest over time for search terms on Google, offers some insight.
According to a 12-month graph from Google Trends for the U.S., the search term “Black owned” reached a value of 100 (the peak popularity for a term) during the May 31 to June 6, 2020