Supporting Black-Owned Businesses Should Be More Than Just A Trend

Since May, the Black Lives Matter protests have sparked national discussions on racial justice and caused people across the U.S. to become more aware of the importance of supporting Black-owned businesses.

A recent report from Yelp showed that from May 25 to July 10, there was a 7,043% increase in searches for Black-owned businesses on its platform when compared to the same time period last year—from approximately 35,000 to more than 2,500,000.

How has interest in Black-owned businesses fared since July? A look at Google Trends, which tracks the interest over time for search terms on Google, offers some insight.

According to a 12-month graph from Google Trends for the U.S., the search term “Black owned” reached a value of 100 (the peak popularity for a term) during the May 31 to June 6, 2020

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