Rocco & Roxie, a Provo-based pet supply company started off with one product and high hopes. Now those hopes have become a reality.
When the business began, it had a goal of 10 different products each making 10 sales a day. Its top product, the stain and odor eliminator, now sells almost 2,000 times a day.
Growing up in a big pet family, brothers Morgan and Matson Magleby had an affinity for animals. After going to college and pursuing different careers, the brothers aimed to start a business.
With both their pets, Matson’s dog Rocco and Morgan’s cat Roxie, they came up with a fitting name for the company.
This entrepreneurial spirit came naturally to them as their father had owned and developed businesses in Provo his whole life.
“We’ve just always grown up watching him start new businesses and it’s been really inspiring for us,” Morgan said. “Even though