Online shopping has been supercharged by the pandemic. There’s no going back

The coronavirus crisis has divided retail companies into two distinct groups: those with functioning e-commerce businesses, and those without. Many of the have-nots won’t survive.



Berlin, Germany - March 20: A man is holding an Amazon Prime package on March 20, 2018 in Berlin, Germany. (Photo by Thomas Trutschel/Photothek via Getty Images)


© Thomas Trutschel/Photothek/Getty Images
Berlin, Germany – March 20: A man is holding an Amazon Prime package on March 20, 2018 in Berlin, Germany. (Photo by Thomas Trutschel/Photothek via Getty Images)

The winners: The pandemic forced Amazon to hire more workers and overhaul its supply chains. But Jeff Bezos’ juggernaut has emerged stronger than ever, repeatedly trouncing Wall Street’s sales expectations.

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Other retailers that invested heavily in e-commerce before the pandemic are also thriving. Walmart is one example, but there are other less obvious success stories. Ikea, which is best known for its cavernous big box stores, reported a 45% increase in online sales over the 12 months to August.

Going bust: The ranks of the less fortunate include companies that didn’t fully

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