Maserati’s MC20 supercar is the start of a badly needed reinvention

  • The MC20 supercar, Maserati’s new flagship halo car, represents the first of Maserati’s “new era” of vehicles.
  • Following the MC20, Maserati will launch 13 new cars from now through 2024. All-electric versions of those cars are also in the works.
  • The new cars will take design cues and technology from the MC20.
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If in the past few years you’ve found yourself wondering what, exactly, was up at Maserati, you weren’t alone.

For a decent while, the Italian brand only offered four cars: the Levante SUV, launched in 2016; the Quattroporte and Ghibli sedans, launched in 2013; and the aged GranTurismo grand tourer that launched during the second Bush administration. 

Poor sales have plagued the brand since at least 2018. In November of that year, The Drive quoted a story from Automotive News that said Maserati’s earnings dropped 87% — or about $17.2 million

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