Beauty and the Geek, Celebrity Apprentice Australia, MAFS, Lego Masters and a new superbrand

2021 will see Nine bring back its tentpole reality formats – The Block, Married At First Sight, Australian Ninja Warrior and Lego Masters – alongside some new formats including Beauty and the Geek and Celebrity Apprentice Australia.

The content slate announced at Nine’s 2021 upfronts event also saw the media company announce its latest ‘superbrand’ – Money. The Money cross-platform superbrand will live across television, radio, newspapers and digital, fronted by financial journalist Brooke Corte.

It was announced earlier this year that Seven had swiped The Voice from Nine after CEO Hugh Marks said the format was too expensive for its commercial value. To replace it in the slate, Nine is revamping Beauty and the Geek, fronted by Love Island Australia host Sophie Monk, with the producers of MAFS at the helm.

The show, which ran for six seasons on Seven until 2014, has been revamped for 2021, promises Nine,

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