In business, there’s a common misconception that the world of the visual arts and the corporate world are diametrically opposed. Artists — so this misconception goes — work purely in pursuit of a passion without concern for financial gain. On the other hand, starting a business is all about financial success.
Yet visual artists (as well as other working artists such as musicians, actors, poets, novelists and others) face many of the same challenges as entrepreneurs do when building their careers. Many artists will frankly tell you that, first and foremost, they are an entrepreneur—and that it’s a cutthroat business.
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What entrepreneurs can learn from artists
Marketing, building a brand and creating a strong product for clients are all crucial for business success, no matter what your business is. It’s just as true for artists,