Your relationship with the people on your email list is not unlike the other relationships in your life. They take work. It can be easy to sink into autopilot, churning out bland emails. But is there a point in sending emails that are met with indifference?
More than anything, your emails should be compelling and produce reactions. How do you do that? How can your content set a mood that makes people intrigued and not blasé.
In this article, I’ll share five ideas to help you spice up your content, increase your open and click-through rates, and generate more interest in your company. However, there’s one aspect we have to mention: email deliverability.
Editor’s note: Looking for the right email marketing service for your business? Fill out the below questionnaire to have our vendor partners contact you about your needs.