The demolition had already begun when she found out the construction loan that would pay for the home remodel was cancelled. She had just launched a new business. And, she was expecting a baby.
Oh, and there was a little thing called the recession that was the constant backdrop.
But not only did all of that fail to deter Alexi Venneri, the CEO and co-founder of Digital Air Strike, it set her and her Scottsdale consumer engagement technology company up for near invincibility.
Or at least well-equipped to navigate the challenges of an unforeseen pandemic.
“(I was) pregnant, with a ripped up house, just started a business…,” said Venneri of that time in 2010, which included a week when she had to run to a nearby restaurant to use the restroom. “When you start a business during that craziness, I think it does prepare you.”
Fortunately, her kitchen and