The power of narrative and role of storytelling in business

The Fast Company Impact Council, an invitation-only group of corporate leaders, entrepreneurial founders, and other leaders from across industries, gathered on June 30 to share their insights. Members split into small groups, moderated by Fast Company editors, and shared their perspectives on how they are managing and innovating amid a trio of crises: the global pandemic, the economic slowdown, and calls for social justice in the wake of the killings of George Floyd, Breonna Taylor, and Ahmaud Arbery.

In this roundtable discussion, led by senior editor Amy Farley, top executives talked about how companies build narratives that can resonate with consumers and with employees, and how the role of authentic storytelling and honest communication will be a key tenet of business in the decades to come. Participants in this session, in no particular order, were the executive director of MIT Media Lab Deb Roy, Esri CMO Marianna Kantor, Integral Ad

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