If your website still has examples and words about what you used to do for your customers before the coronavirus pandemic, you’re doing yourself some serious harm in attracting new clients who will help you stem the tide and come out of this recession stronger and more ready for the future.
“We don’t know when what we were used to will be back,” said business consultant Tom Stimson in his Intentional Success webinar “How to Make a Clean Start with Express Marketing.” “That’s getting in the way of your marketing message.”
Companies need to be asking themselves how they’re going to be relevant to their clients and their new needs in the future and stop trying to tell those customers how they’ve been relevant in the past that might never return, he said.
“Your old message is getting in the way of new customers,” said Stimson. “Maybe you can afford