Tag: Stay

‘Hanging on’: How gyms in Massachusetts are implementing in-home training and Zoom classes with social interaction to stay afloat amid COVID

In May, Corey Clark’s gym, Bodystrong Fitness became the mecca of workout facilities in Massachusetts. While hundreds of fitness centers remained closed due to Massachusetts COVID-19 guidelines, Clark ignored Gov. Charlie Baker’s order and reopened his gym in Chatham.

Visitors from as far west as Fall River and as north as Boston would trek to Cape Cod to purchase day passes.

As one of the only open gyms in the state, Bodystrong Fitness would see about 250 visitors per day. The business also received fines of about $1,000 on the local and state levels. When the state moved into Phase 3 in early July, allowing for gyms to reopen, the number of visitors regressed to the mean of about 150 per day.

Still, Clark estimates between 20,000 and 30,000 visitors – many of them repeat customers – have signed in at the gym in the five months since reopening. Not

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4 Ways SEO Will Help Your Business Stay Afloat During the Pandemic

Still unsure about whether to invest more of your marketing efforts in SEO during the Covid-19 pandemic?





© Colin Anderson Productions | Getty Images


Want to know why some brands have been increasing, instead of cutting, their SEO budgets amid all this uncertainty?

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Let’s take a look at how the unique strengths of search engine marketing (SEM) have helped a few discerning businesses stay afloat while others have faced extinction. As you’ll see, SEM isn’t going anywhere — in fact, it’ll be particularly essential to businesses well after the pandemic ends.

The impact of Covid-19 on marketing spend

First, let’s take a look at what exactly happened to the world of marketing as the Covid-19 pandemic shut down entire countries worldwide.

Related: Want to Rank Higher on Google? Learn SEO Strategies From an Expert.

The panic surrounding the novel coronavirus early this year caused many businesses around the

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Yelp May Appear Cheap On The Face Of It But Underlying Issues Are Here To Stay (NYSE:YELP)

Note: I have written about Yelp previously, investors should see this as an update to my earlier article on the company

Since my last article on Yelp (YELP), the company has struggled to kick on share price wise. Now, down 12% since then. Yelp’s reliance on small businesses has hit the company hard over the last few months. While the greater transition to online booking will benefit the company, the ties to the restaurant and retail sectors are simply too strong, and in the current environment, that is not a great position to be in. While some may argue that Yelp is ‘cheap’ at current levels, investors must look forward and wonder where the future growth catalysts will actually come from.

Small businesses still struggling

Yelp’s revenues remain small-business focused, as they look to sell advertising space to local businesses so they can drive greater traction into stores. While previously

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Nike’s CEO says ‘digital is here to stay,’ e-com business fuels sales

Nike is proving during the pandemic that its big bets in digital are paying off, as consumers are turning to its website and app in record numbers to shop for sneakers and workout apparel. 

For the past few years, the company has been pulling away from department stores and other wholesale outlets, instead investing in opening its own smaller neighborhood stores, called “Nike Live,” to serve as pickup hubs for online orders, alongside multilevel flagship locations dubbed “House of Innovation.” It also is testing a new concept that debuted earlier this year in Guangzhou, China, called “Nike Rise,” where visitors can use their Nike app once inside the space to sign up for local soccer matches and running clubs. 

Even as most of its stores were reopened, Nike’s digital sales soared 82% during the fiscal first quarter, pushing revenue ahead of analysts’ estimates. 

“Nike’s decision to evolve into a digital-first

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Using the Scrum Framework? Stay in your Lane

I wrote before about bad Scrum and other abuse of the Scrum Framework. One of the common abuses that I see in organizations using Scrum is that they don’t properly use the 3 Scrum roles.

To be effective, these three Scrum roles need to be implemented properly and protected. Like bowlers in a bowling alley, we need each of the roles to stay in their lane.

Just 3 Roles In the Scrum Framework

It’s pretty simple actually, especially if you have been around long enough to understand why the roles are set up as they are. In Scrum, there are three official roles.

There is the Product Owner, the Dev Team, and the Scrum Master. Each of them has a distinct role and set of responsibilities. And when each of them doesn’t stay in their lanes, we get subpar results and bad Scrum.

Let’s start with the Product Owner. In

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Why you should stay in school while learning to be an entrepreneur

  • Marty Zwilling is a startup angel investor and the CEO of Startup Professionals.
  • For students aspiring to launch their own startups, Zwilling recommends taking advantage of school resources like practice programs and mentorships.
  • College is the perfect environment to network with peers and successful alumni, and look for related internships to learn more about the industry.
  • Visit Business Insider’s homepage for more stories.

A question I hear a lot from young entrepreneurs is whether a university degree is important to startup success, or just a distraction in achieving their purpose in the world. They are quick to point out that many of today’s top entrepreneurs, including Evan Williams (Twitter), Bill Gates (Microsoft), and Mark Zuckerberg (Facebook), dropped out of school to get on with their dreams.

I certainly agree that you won’t learn all you need in school to run an innovative and successful startup. But I don’t believe that

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Local businesses struggle to stay open as regulations have limited customer base | Coronavirus

The COVID-19 pandemic is not exactly the best time to turn away business. But Jorge Velasquez, owner of Mayta’s Peruvian Cuisine in the Westview Shopping Center, has had to do so multiple times in recent months.

Currently allowed to operate at only 50 percent capacity, the restaurant is left with only about 20 seats indoors, and 16 outside.

“For us, for a small business, it’s really killing us,” Velasquez said. “It’s a very difficult time.”

The restaurant, like many small businesses, has reopened under new rules and regulations, but is still operating far from normal. With government funding long gone, and the pandemic still going, some businesses haven’t been able to get back on their feet.

On Monday, those businesses took another hit as County Executive Jan Gardner announced the county would not follow Gov. Larry Hogan’s orders of increasing capacity to 75 percent for restaurants and bars. 

Rick Weldon,

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The 1 Thing Your Exec Team Needs to Do This Week to Stay on Track

For several years now, I have shared some of my favorite growth and leadership tools with our Inc readers. Things like the 1 page action plan. Tools that can help you gain focus and clarity on the things that make the most difference in your business and help you grow even faster. Today, I wanted to share with you something that I did just this week with my own executive team. And I encourage all my business coaching clients to do at least every quarter.

Time Value Matrix

The concept is a simple but powerful one. Everything that you do within your business falls into one of four categories. 

D Time: Otherwise known as DON’T DO and DELEGATE

This is the stuff that you generally don’t want to do and it doesn’t create much value for your business. Things like paying bills, sorting mail, 99% of the email in your

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Small business owners in Kaimuki welcome grant, but say they need more to stay afloat

For 25 years, Coffee Talk in Kaimuki has been a neighborhood fixture, a place to get coffee or lunch and to meet with others.

Although it is still open for takeout, the volume of customers has slowed to a trickle, to only 20% of what it used to be prior to pandemic-related restrictions, according to owner Liz Schwartz.

The streets of Kaimuki’s commercial core nowadays are eerily quiet, and there is no lunchtime, evening or weekend crowd.

>> PHOTOS: Businesses continue to struggle in Kaimuki

“I think everyone is equally disrupted by this, but it is very scary when you’ve been open for 25 years and you feel this impending doom,” Schwartz said. “It’s also really scary to have no end in sight.”

She, along with many others in the neighborhood, will be applying for a second round of grants that recently became available for small businesses. But Schwartz fears

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Analyst: Pratt HQ may stay, but Raytheon could move manufacturing | Business

Raytheon Technologies Corp.’s recently announced plan to cut more than 15,000 jobs and review its factory footprint is stoking concerns that the aerospace and defense conglomerate could eventually move some of its long-standing operations from Connecticut to less expensive locales.

While senior company officials have not said where the layoffs will take place or disclosed what sites they may seek to migrate or shut down, they did indicate that Collins Aerospace, East Hartford-based Pratt & Whitney, and Raytheon Technologies’ corporate offices would bear the brunt of the belt-tightening.

And it is no secret that Connecticut, with its high utility costs, well-educated workforce, and ailing transportation infrastructure, is among the most expensive states in the nation for businesses.

Richard Aboulafia, who serves as vice president of analysis at aerospace and defense market research firm Teal Group, said Pratt & Whitney’s central campus in East Hartford, where the company makes engines that

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