- Starling launched an online portal for personal and joint account holders, joining the small rank of its peers offering online banking.
- And online banking could extend customer lifetime value for Starling, by enabling functionality that mobile is poorly equipped to handle.
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The UK-based neobank launched online banking for personal and joint account holders, its first foray into a non-mobile channel for personal account holders, per AltFi.
The launch follows the release of Starling’s online banking portal for SMB customers last fall. The pitch at the time was that online access would help businesses manage more complex finances, like setting up recurring payments and exporting statements. It was also a requirement