Sprucing up your business’ virtual front door

Michael Dunne
 |  Columnist

For many businesses, the economic realities of the pandemic that forced them to furlough employees or to move them to home office scenarios have stabilized, somewhat. As such, many employees are returning to their office sites, necessitating a kind of spring cleaning. Neglected maintenance also is taking center stage, and as part of that, it’s probably a good idea to review your company website, especially if you haven’t updated it in the past six months.

With only a few simple steps, you’ll be sprucing up your virtual front door to invite online customers inside.

Update your content

Out-of-date website content, such as staff lists that still include former employees, broken links, old locations, incorrect business hours and contact information are a recipe for disaster. It’s as if you’ve unwittingly hung a “Closed” sign on your business’ front door. Now is the time for you, or your

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