Reports of the death of Halloween seem to be pretty much exaggerated this year.
At least that’s the not-so-scary take on the business of the holiday from the CEO of the country’s largest dedicated retailer specializing in Halloween merchandise.
Steven Silverstein, president of privately owned Spencer Gifts, the novelty gift retailer that also operates some 1,400 Spirit Halloween seasonal stores is feeling good about business this year. “There’s no doubt in my mind we’re going to see Halloween this year and we are expecting it to be comparable with last year” in terms of the retailer’s business.
“But of course it’s going to be different, we’re spending a lot more time in our homes and a large component of Halloween this year is going to be celebrated at home.”