Tag: Sonoma

Sonoma County to bolster COVID strategies; looks to successes of other Bay Area counties

Concerned about the lack of progress in controlling the spread of COVID-19 in Sonoma County, local officials are considering a multi-pronged strategy to slow transmission rates, including trying to replicate some of the successes of other Bay Area counties.

The initiative surfaced Monday as Sonoma County leaders braced for the release of another disappointing set of statistics Tuesday expected to show the county has again fallen short of state metrics to further ease restrictions on local business activity.

The county is expected to remain in the purple zone, the most restrictive of the state’s four-tier reopening process. Saddled by a growing number of new coronavirus cases, the county continues to be the only county in the Bay Area that has not advanced to a less restrictive stage.

Details of the county’s new plan are still taking shape. Dr. Sundari Mase, the county’s health officer, said the new strategies range from

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Lagunitas Brewing founder gives business start-up insights to Sonoma State University students

The founder of Lagunitas Brewing Co. of Petaluma told a group of Sonoma State University business students that if anyone opts to start a craft brewery they should steer clear of the ubiquitous India pale ale.

The beer marketplace is saturated with the extra hoppy brew, and so to build a new successful brewing operation around it would be “Neanderthal thinking,” Tony Magee said Tuesday. “Low-hanging fruit isn’t a business model, it’s just preying on market share that already exists.”

During the online gathering, Magee talked about the business lessons he learned while running the beer enterprise as part of his first act in his official role in the entrepreneur-in-residence program at Sonoma State.

He launched Lagunitas Brewing in 1995, and then he was at the forefront of the IPA, and his success spawned various hoppy offshoots such as Little Sumpin’ Sumpin’ wheat ale and the potent Waldo’s Special Ale

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