Mastercard and its strategic partner Network International (NI), a leading enabler of digital commerce in the Middle East and Africa (MEA) region, have announced an initiative to enhance digital payments in the UAE with sonic capabilities.
Together, Network International and Mastercard will offer new technology that allows for the Mastercard sonic identity to be played by Network’s N-Genius TM Point-of-Sale (PoS) terminals to indicate the successful completion of every transaction.
Launched in early 2019, Mastercard introduced its sonic brand as the next frontier for brand expression and a powerful way to create an emotional and culturally relevant connection with consumers. To ensure its sonic sound would resonate with people the world over, Mastercard tapped musicians, artists and agencies from across the globe to help adapt and test its melody.
Both companies have initiated the UAE roll out with the aim to enable over 22,000 N-Genius PoS terminals across the country