Online Ad Business Is Picking Up. Buy Social-Media Stocks, Analyst Says.

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Walmsley now rates Twitter at Buy.


Alastair Pike / AFP via Getty Images

Social-media stocks are getting a boost from Deutsche Bank analyst Lloyd Walmsley, who raised his rating on

Twitter

and lifted his price targets on

Facebook,

Alphabet,

Snap,

and

Pinterest.

For Twitter (ticker: TWTR), he went to Buy from Hold, with a price target of $56, up from $36. The call is part of a broader bullish report on the social-media stocks, which he thinks are positioned to benefit from a coming rebound in online advertising demand.

The analyst lifted his price targets on Facebook (FB), to $325 from $305;

Alphabet,

Google’s parent (GOOGL), to $2,020 from $1,975; Pinterest (PINS), to $55 from $43; and Snap (SNAP), to $32 from $28. He repeated Buy ratings on all of them.

“We are bullish on the ad names into Q3 results given a continued

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