Myer has posted its full-year results, highlighting how the company achieved record online sales, but it was not enough to keep the company from being in the red.
For the period ending 25 July 2020, the Australian retail giant saw group online sales soar 61% to AU$442.5 million. In the 2H20 alone, online sales lifted 99% year on year. Group online sales included sales from Sass & Bide, Marcs, and David Lawrence, but excluded sales via in-store iPads.
The most popular categories were beauty and homewares that saw online sales skyrocket by 218% and 177%, respectively, during the full year.
Meanwhile, Myer Online sales, which excludes Sass & Bide, Marcs, and David Lawrence, reached AU$405 million in FY20.
Myer CEO and managing director John King pinned the acceleration of online sales to the work the company has undertaken to improve its online channels.
“During the past two years, Myer has