Michael Jordan’s New NASCAR Venture Is Another Slam-Dunk Business Move

For most people, being a billionaire, Hall of Famer, greatest-of-all-time player, NBA franchise owner, brand owner and sometime actor would be enough to fill up a day. Not for Michael Jordan.



Michael Jordan standing posing for the camera


© Pool | Getty Images


Last Monday, news broke that MJ teamed up with NASCAR stars Denny Hamlin and Bubba Wallace to form a new NASCAR team. It’s not a headline you might expect. But in 2020, it actually fits perfectly. 

“Historically, NASCAR has struggled with diversity, and there have been few Black owners…the timing seemed perfect,” Jordan said in a press release announcing the partnership. With the news, he will become the first Black principal owner of a NASCAR squad since Wendell Scott in the early ‘70s. 

Jordan — worth $2.1 billion according to Forbes — has enough money to last a lifetime. Yet, his willingness to forge ahead for new audiences is striking. Perhaps because to him,

Read More