How a Sketchbook Helped Me Capture a Million-Dollar Idea

Don’t let your creative ideas fade away. Record them, capture them and create them.


5 min read

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September 2020

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Every entrepreneur has had some burst of creativity — the aha moment that set them on their path. But sustaining that creativity can often be the most challenging part of the process. We’re continuously bombarded with new information and demands that can cause good ideas to get lost in the rush of our everyday lives. That’s why I carry a sketchbook everywhere I go. It’s the key ingredient in a super simple practice that helps me develop new products, brands, and business strategies. No matter what industry they are in, I recommend this to other entrepreneurs as a tool to fuel their own creativity — and the best part is that drawing skills are not required.

I’ve

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