In a year when growth in the beverage alcohol industry seems tenuous, craft distillery Kozuba & Sons found a path to massive expansion. Operating out of sunny St. Petersburg, on Florida’s gulf coast, this family business crafts traditional Polish spirits: vodkas, whiskey and cordials. And while other small-batch distilleries were hedging their bets, Kozuba & Sons saw an opportunity. In June of 2020, they chose to completely overhaul their approach to the market.
It paid off. In a little over two months, this family-owned distillery has sold $180,000 in products and has secured almost 80 new accounts. They are now in the process of presenting to major chain stores and have goals to reach 10,000 cases over the next several months. Figures and projections like that might sound like magic or luck (or a combination of the two), but if you ask the Kozubas, they’ll tell you it was just