Four Women Leaders Reveal Covid-19 Opportunity for Business and Leadership Expansions

While millions of people locked down during the Covid-19 pandemic, many people created the opportunity to start or grow their businesses.

Four women business leaders share some insight into becoming successful now and in the future, using marketing tools and leadership skills.

Startups are down by 40% compared to 2019 statistics; however, tough times have proven that successful companies can be born. These have included General Electric, General Motors, IMS, Disney, Hewlett-Packard, Trader Joe’s, and FedEx. Four women business leaders share some insight into becoming successful now and in the future, using marketing tools and leadership skills.

Be Unstoppable

Cristal Balk, founder of Unstoppable Marketing Solutions, Spring Valley, California, sees the Covid-19 pandemic as a time for helping her customers reinvent themselves.

“Unstoppable Marketing Solutions was founded by the idea of filling the gaps in the marketing world,” Balk said.

“One of the major gaps is the lack of

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