This article was co-written with Elsa Roodt, Co-founder, Q Communications.
Launching in the UK at the beginning of July was a very proud moment for us at Q Communications, and one that opens a new chapter for the agency. With offices in Dubai and Abu Dhabi, this is our first international outpost, and moves us beyond being a regional agency and into the international realm.
We are launching during a pandemic, but considering we originally opened our doors in 2010 during the financial crisis, times of uncertainty do not deter us. We rarely follow the beaten path, but over the years, we have intuitively followed a formula during times of growth within the agency from launching a digital division, to opening new offices, and growing the team. Here are a few tactics that have worked out for us when growing our business:
1. Understand the market