Tag: Exceed

Card to Exceed Cash Payment in Germany for the First Time in History

More payments will be made through card than cash in Germany in 2020, according to global market research company Euromonitor International, a first in history for the German consumer payment market.

According to the white paper “The German Consumer: Rapid Evolution Amidst the Crisis”, total card payment transaction value in Germany is projected to surge by 28%, while cash transactions will drop by 34% in 2019-2025.

“As a response to the COVID-19 pandemic, German consumers showed an abrupt shift in payment behaviours, increasingly using card payments over physical cash for hygiene reasons. A growing number of them also started to use the contactless card function and smartphones for mobile payments for the first time,” analyses Ratna Sita, head of DACH research at Euromonitor International.

This trend is also supported by the growing trust from consumers over their privacy around card usage. Increasing trust in security measures and assurances from issuers

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How to Exceed Customer Expectations with Omnichannel Strategies

Today’s consumers want the freedom to search the web for the products and services they need wherever they are online.

Exceed Customer Expectations

The buyer’s journey consists of a variety of touchpoints where customers engage with a brand.

What is Omnichannel Marketing?

Customers expect the companies they purchase from listen to and value them. It is the responsibility of the company to make sure their consumers realize they matter.

Omnichannel marketing refers to a brands’ voice and sales approach that integrates different customer engagement channels to meet the consumer where they are.

Trying to keep track of all the data, information, and processes involved with omnichannel marketing can be overwhelming.

To help keep track of all your data and initiatives, it’s helpful to find a good project management tool to help you stay organized.

Many shoppers begin their buyer journey online to research a product and then complete the purchase in a physical

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