TikTok’s Internal Estimates Show Even A Temporary Ban Would Cripple Its Entire Business Within Months
A U.S. ban would shatter TikTok’s business around the world even if the restrictions were later lifted, the company says in a newly filed court document.
A ban that stopped TikTok from operating in the States and lasted two months would reduce the number of Americans using TikTok each day by 40% to 50%, according to the document. Those figures worsen to a 80% to 90% drop in daily active users if the ban went six months, a move that would, essentially, deliver a fatal blow to TikTok’s presence in America.
The ramifications stretch beyond the States. TikTok says American-made content accounts for as much as 60% of the videos consumed by users outside the U.S. It is hard to imagine the company being able to maintain—let alone grow—its audience beyond America with such a drastic reduction in