Tag: Epic

Apple accuses Epic of ‘starting a fire and pouring gasoline on it’ in new Fortnite filing

Apple has responded to Epic’s demands that the iPhone-maker restore Fortnite to the App Store in new legal filings, arguing that the company’s injuries are “entirely self-inflicted” and that Fortnite can return to iOS at any time — just as soon as Epic removes the custom in-app payment system that triggered the game’s removal in the first place.

“Epic started a fire, and poured gasoline on it, and now asks this Court for emergency assistance in putting it out,” writes Apple in the 37-page opposition brief. “[E]ven though Epic can do so itself in an instant by simply adhering to the contractual terms that have profitably governed its relationship with Apple for years.”

Later, the company adds: “Epic could have avoided any further harm involving both Fortnite and Unreal Engine — with a simple keystroke.” It says that

Read More

McDonald’s Response to Viral TikTok Video Is an Epic Fail–and a Major Lesson in Emotional Intelligence

McDonald’s recently posted a statement on its website, soon after a recent TikTok video featuring its food has gone viral. The video shows a woman’s reveal of a McDonald’s hamburger and fries she claims has been in her closet for more than 20 years–without rotting or decomposing.

There’s only one problem: McDonald’s response doesn’t exactly inspire confidence in its food.

The statement, entitled “Response to myth that McDonald’s burgers do not decompose,” is pretty bad. Just check out the first line:

“In the right environment, our burgers, like most other foods, could decompose.”

Emphasis on the word, “could.”

Sadly, McDonald’s missed a major opportunity to change the narrative around its food. What we got instead was an epic fail: a half-hearted attempt that wasn’t very well thought through.

Let’s break down what makes the fast food giant’s statement such a disaster, and pick out some lessons learned.

What are the

Read More