Shakopee-based Entrust rebrands to emphasize its growing data security business

The Entrust name is in the background of most of our daily lives.

We don’t see it, but the company ensures that a variety of digital transactions are done safely and securely.

Shakopee-based Entrust Datacard on Monday dropped Datacard in a rebranding to emphasize its digital security business.

A new tagline — “Securing a world in motion” — sums it up.

First a little history. Datacard was founded in 1969 by Willis Drake, an early employee of pioneering computer technology companies in Minnesota and a founder of Control Data Corp.

Datacard Corp. got its start by helping financial and retail companies quickly produce credit cards for customers. It added security products such as employee identification, passports and other secure personalized identification.

Datacard was publicly traded awhile before it was acquired in 1987 by the family investment office of Germany’s Quandt family, which also owns a big stake in German automaker

Read More