SANTA MONICA, Calif.–(BUSINESS WIRE)–Leading U.S. toymaker JAKKS Pacific, Inc. (NASDAQ: JAKK) today announced it has entered into a multi-year, global toy licensing deal with HARIBO Group to create a toy line based on its world-renowned gummi candy products. JAKKS has secured rights in the North America and EMEA territories to manufacture, market and distribute collectibles and activities, set to launch in August 2021.
HARIBO was founded by Hans Riegel in the early 1920s, when he established a small confectionery factory and produced the world’s first gummi bears. These gummies would soon become the iconic HARIBO GOLDBEARS that are now a fan-favorite around the world.
“We are thrilled to partner with HARIBO in bringing to life a truly sweet line of toys and collectibles that will appeal to collectors and HARIBO fans of all ages. The line features consumers’ favorite product pieces from the signature GOLDBEARS to TWINSNAKES, HAPPY-COLA