Chattanooga-based Echeolon steps into the treadmill business

Contributed photography by Echelon Fitness / The Echelon Stride offers connectivity with thousands of live and on-demand fitness classes.

One month after notching its best sales day of 2020, Chattanooga-based Echelon Fitness is rolling out a treadmill that expands the company’s offerings beyond at-home bikes and rowers.

“We continue to diversify our connected fitness offerings by rolling out new live and on-demand classes exclusively for our new smart treadmill, the Echelon Stride,” said Lou Lentine, president and CEO of Echelon Fitness Multimedia LLC, in an announcement of the new workout device Monday.

The business sold more bikes and rowers this past Labor Day than any other day of 2020 so far, Lentine said in September. Lentine, whose company markets spin bikes and other fitness equipment along with online training, said then that he expects revenues to soar 600% this year over 2019.

Lentine, a serial inventor and promoter from New

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