Global Technology Strategist of Unilever. Unlocking the Power of Data and Analytics via Cloud enabled Smart Digitization of business process
Many have emphasized the need for data for artificial intelligence (AI) and machine learning (ML) algorithms, and metaphors from “data is the new oil” to “data is the new sun” further exacerbate the dire need for better data. However, one aspect of data that is often not explicitly mentioned in these circumstances is the role of master data and how it fundamentally impacts the quality of data that is driving the ML algorithms.
In the spirit of paying tribute to management guru Peter Drucker, who’s credited with the saying, “culture eats strategy for breakfast,” this article explores:
• Why there is a lack of awareness in enterprises about master data.
• How trusted and clean master data is fundamental for AI/ML algorithms.
• What enterprises should be doing about