Scientific Games Strengthens European Instant Game Business With Four-Year Dutch National Lottery Contract
Company’s Performance-driven Management Program Drove 28%+ Growth for Nederlandse Loterij’s Scratch Card Sales
LAS VEGAS and ATLANTA, Sept. 16, 2020 /PRNewswire/ — Scientific Games Corporation (NASDAQ: SGMS) (“Scientific Games” or the “Company”) was awarded a new, four-year contract by Nederlandse Loterij, the Dutch National Lottery ( or “the Lottery”), to provide instant game “scratch cards” through the Scientific Games Enhanced Partnership (SGEP), a performance-driven management program used by more than 20 lotteries globally. The agreement may be extended by Nederlandse Loterij for up to four additional years. The program generated more than 28% growth in the Lottery’s scratch card retail sales during the previous contract period (2015-2019).
Since SGEP services began in 2011, Nederlandse Loterij’s instant game retail sales increased 98%. Using data analytics and insights to responsibly maximize the Lottery’s performance, SGEP manages every