Mastercard’s Acceptance Street campaign was named as the winner of the Chair’s Award at this year’s The Drum Awards for PR, with the chairperson herself, Tamara Bennett, director of communications for Virgin Management, as “a piece of magic.”
The award winning campaign, which proved highly popular with this year’s jury as well, ran last summer and saw a stand placed on the corner of Christopher Street and Gay Street in New York City featuring both street names and ten more below them in colorful letters, that read; ‘Lesbian,’ ‘Bisexual,’ ‘Transsexual,’ ‘Queer,’ ‘Intersex,’ ‘Asexual,’ ‘Non-Binary,’ ‘Pansexual,’ ‘Two Spirit,’ ‘+,’ and ‘#Acceptance’ streets.
The LGBTQ+ campaign, developed by Ketchum, was implemented on 17 June by Mastercard to declare the brand’s support for the LGBTQ+ community during World Pride month.
“It was a really strong campaign,” declared Bennett while explaining why it was her choice for the special award. “The essence of this