Dressbarn Is Selling Well Online

Ever since I was a retail analyst for Morgan Stanley, I have followed the rise of Dressbarn. It was headquartered in Connecticut and had expanded rapidly. At the end, there were about 650 stores when they closed all their doors last December.

Since that time, the company has re-emerged as an online retailer and is doing very well selling clothes via the internet. The dynamics are quite different, and the ownership has changed hands to a dramatically more aggressive group. Dressbarn was founded by Elliot and Roslyn Jaffe in Stamford in 1962, and the chain of women’s clothing stores was reorganized as Ascena Retail Group
ASNA
in 2011. The Dressbarn brand was then acquired by Tai Lopez and Alex Mehr; they formed Retail Ecommerce Ventures and relaunched the online site in January 2020.

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