The Entertainer Founder Donna Benton Reflects The Journey Of Launching A New Brand

“I understand the challenges of launching a new venture first-hand, and would encourage all budding entrepreneurs to remain resilient when starting out.”

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4 min read

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When starting a new venture and knowing you will have to invest heavily into a brand or company financially, emotionally and, perhaps most importantly, with all of your time, quite simply, it has to be right. For example, it took two years after exiting The Entertainer to focus on what I wanted to embark on next. Many entrepreneurs expect a lightbulb moment, and for some, this may be the case. However, it is important to note that this isn’t always the path and certainly not the only one. If

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